A brilliant ad campaign created for
Terre Des Femmes, a Swiss human rights organization focusing on gender
equality and feminism, reminds us that the worth of a woman should never
be measured by something like the neckline of her blouse or height of
her heels.
To some, heels of a certain height or
skirts of a certain length denote that the wearer must be promiscuous.
These “measuring sticks,” however, show just how absurd these
measurements seem when removed from their context – regardless of what
you think about someone’s clothes, the person wearing them is still a
person and should be treated as such.
The ad was design by Theresa Wlokka (art
director), Frida Regeheim (copywriter), and other students at the Miami
Ad School in Hamburg, Germany.
